Having a well-planned video marketing strategy is an important part of building your personal brand online. Using animated videos in your sales message will help bring in new customers and increase your visibility.
Visual content is one of the best methods to use today when it comes to selling your brand’s products or services. It takes a clear message with relevant content that your audience will understand and enjoy.
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Utilizing the right theme and images can be very effective in attracting more conversions, and this involves careful attention to the time-frame, quality and the right message. Here are several ways videos can help your business increase your sales:
Encourages your leads to buy – You have just five seconds to capture a viewer’s attention right away — in this time you have the ability to garner their attention all the way to the end of your video. This will help reduce your website’s bounce rate, and make your message fun and informative.
Keep it short – A good presentation should be no more than 4 minutes in length in order to provide clear, concise, and easy-to-understand information. Allow the viewer to handle the controls rather than seeing your video on auto play, and include a strong call-to-action at then end.
Using video increases conversions – Instead of just text and images a visual story will capture more attention than anything else. Animation especially taps into the creative centers of the brain and provides an engaging experience for the viewer who will be more likely to share your message.
Cross promote your videos – Not only should your brand include your video on a dedicated sales page, but also in your customer emails, on social media networks like YouTube and Instagram, and offline at meetings. Keep in mind that many people will be viewing your content on their mobile devices, and so you want to make sure it plays well on smart phones and tablets.
Use animated videos as a tool to bring more sales to your personal brand as well as directing leads to your products and services. There are many tools and apps available to help you create these videos as well as hiring a freelancer to get the job done. This is one of the best ways your brand can bring more to your website and sales page for improved conversions.
Source : Personnal Branding blog